Our mission is to achieve a social capitalization of one billion. What does this mean? Instead of measuring our success in financial terms – the capitalization of the company – we’re measuring our success in terms of how many lives we change. We call this our “social capitalization.” And our mission is to become worth one billion changed lives.
To achieve our mission, we focus our work on poverty and social justice. We address poverty through entrepreneurship and innovation, education, and the empowerment of women; and we address social justice through work in human rights and the rule of law.
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